C0254 - Wording of the Claim
Wording of the claim
In the cecAP and on the CEC certificate, there are three sections verbally expressing the claim and the related Improvements and Regressions relative to the applicable CEC Baseline:
- Claim Highlight
- Significant Improvements relative to CEC Baseline
- Significant Regressions relative to CEC Baseline
They are typically formatted like this:
Claim Highlight
Prior to 2025, the Claim Highlight was worded similar to this example:
100 % of Card Body plastic material is made from Recycled PVC
After reviewing multiple claims and gaining more detailed information about the actual content of plastic films, Mastercard decided to change to a more accurate wording for the claim highlight, beginning 2025, temporarily wording like the following was used to more accurately reflects the actual sustainable content of the card by mass, for example:
98% of the mass of the Card Body is Recycled PVC.
Beginning 2025-08-01, claims will be worded similar to the following example:
98% of the mass of the <Product Name> is <Type of sustainable content>.
where:
- <Product Name> is the name used in CEC for the Product or Component, for example:
- Integrated Circuit
- Card Body
- <Type of sustainable content> is one of the following:
- Renewable Content
- Recycled Content
- Recovered Waste Content
Further details can and should be provided in the "Claim Highlight Notes" field of the certificate in bullet points. The first bullet point shall clarify what the <Type of sustainable content> is exactly, for example:
- The Recycled Content is 100 % recycled PVC
Additional information regarding the sustainable composition may be added through additional bullet points.
Significant Improvements relative to CEC Baseline
The text is automatically generated by the cecAP since 2024.
Improvements are worded similar to this example:
Total Energy Consumption reduced from 1390.0 kJ/card to 542.6 kJ/card (61% better)
Significant Regressions relative to CEC Baseline
The text is automatically generated by the cecAP since 2024.
Regressions are worded similar to this example:
Production Waste into landfill or incineration increased from 2.2 g/card to 3.2 g/card (47% worse)